Influenzit's design journey began with extensive research into influencer marketing trends, competitor analysis, and interviews with potential users. The research process helped me explore the possible user personas and ideal user flow for all users of the platform.
User Personas
The user personas were created to represent our target audience based on the insights gathered from the user research. I created 4 different users personas, 2 for influencers and creators and 2 for brands and business owners.